Speeddating marketing


In a study in 2011 in the journal , University of Edinburgh psychologist Alison P.

Lenton and University of Essex economist Marco Francesconi analyzed more than 3,700 dating decisions across 84 speed-dating events.

Know Your Environment One problem with both speed dating and online dating may arise from how we hunt for the things we want.

Even if meet-and-greet matching events might seem like the most efficient way to comb through many options at once, a wealth of data reveals that the context in which we make a choice weighs heavily on the outcome.

Speed-dating events can promote a particular decision-making style that might not always work in our favor.

In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options.

For example, in those events with a relatively large number of participants, the researchers discovered that people attend predominantly to easily accessible features, such as age, height, physical attractiveness, and so forth, rather than clues that are harder to observe, for example, occupation and educational achievement.

When the buzzer sounds, half of the singles move to another chair and a different partner, in a kind of round robin.