It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Some have a broad membership base of diverse users looking for many different types of relationships.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
Most services also encourage members to add photos or videos to their profile.
Similar apps include the Singapore-based Paktor; Bumble, in which only women can start the conversation; Hinge, which is based on mutual friends; and Happn, which connects those who pass by each other in person.
New study finds passion is missing from a quarter of Hong Kong marriages Meanwhile, Grindr and Blendr are for people looking for hook-ups.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.